You bring up a really great point about how dseign can be a wonderful thing and a curse. There are so many instances of when entrepreneurs have faced tunnel vision on their ideas and can’t wrap their heads around why it wouldn’t succeed in the marketplace. A divergent thinking strategy can really help these individuals realize their mistake before they invest so much time and possibly funds in a project that will likely fail. A simple solution to such an entrepreneur is to initially bounce off their idea among friends to see what kind of reaction he gets. Even better would be to form a dseign team to co-create his vision, the initial idea may even develop into something even more exciting than what the entrepreneur initially conceived!
You bring up a really great point about how dseign can be a wonderful thing and a curse. There are so many instances of when entrepreneurs have faced tunnel vision on their ideas and can’t wrap their heads around why it wouldn’t succeed in the marketplace. A divergent thinking strategy can really help these individuals realize their mistake before they invest so much time and possibly funds in a project that will likely fail. A simple solution to such an entrepreneur is to initially bounce off their idea among friends to see what kind of reaction he gets. Even better would be to form a dseign team to co-create his vision, the initial idea may even develop into something even more exciting than what the entrepreneur initially conceived!